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What Are the Benefits of Gamification?

Remember the time that your mother told you to put down online games and to take a job that you could be useful? You’d probably be shocked to find out that today doing something productive often requires gaming or, at the very minimum gaming, or the use of gamification.

Many companies are taking advantage of the gaming technology by incorporating the gaming technology into different industries with goals that are much more than entertainment. In the present, the only limitation to gaming is the imagination of humans.

“gamification” or “gamification” was first coined in 2002 due to Nick Pelling but didn’t get much recognition until the year 2010 after the rise of social networks has led to gaming features being integrated into social networking software. Since then, the number of games available has exploded.

Gamification examples could be a variety of different. Some gamification examples include:

Health & Wellness
Food and Beverage

The value of the market for gamification was $6.8 billion in the year 2018 , and is expected to reach $40 billion by 2024. If you’ve learned that gamification is a growing market, how can you utilize it to benefit your company? Here’s how.

What is Gamification?

Gamification is the act of incorporating games mechanics and elements into an environment that has the aim of increasing the user’s experience and engagement. It’s the application of game elements within an environment that is not gaming.

The term is commonly used to refer to making games for business but it’s not. Gamification goes beyond just a way to have fun and engage. It employs data-driven technologies to enhance user experience, increase loyalty, and increase engagement. The ten-game mechanics most often used for these functions are:

Fast Feedback
Leveling Up

The mechanisms themselves aren’t thought to be something new or unusual, but when they are used in conjunction with each other they can be a major contributor to increase business performance. For instance, Autodesk, the software service for architects and designers has increased the number of trial users by 40 percent and conversion rates by 15% when it introduced the concept of gamification in trial marketing.

What are the advantages of Gamification?

Other than entertainment? Gaming has significantly helped in the growth of numerous businesses that have began to adopt it in 2010. Because of these interactive practices, firms were able retain and connect with their customers as well as engage employees in corporate activities, and improve their business practices and also enjoy a positive returns on investments (ROI).

For the purpose of recruitment

Companies such as Google have discovered that organising competitions for coding can help discover new talents and test their abilities in a real-world working environment.

The competitive nature is what makes it attractive to applicants, and the company is able to observe their performance prior to accepting an offer.

For Employees

Incorporating a routine into work with gaming can greatly increase employee engagement and optimize the efficiency of their business processes. Cisco has helped employees obtain their accreditation within Social Media Training Program. Social Media Training Program by making use of a system for leveling up that includes difficulties.

Three levels of certifications as well as group challenges within the company More than 650 employees are certified.

For Customers

The use of games has been shown to be a powerful tool to increase and maintain an existing customer base. Starbucks achieved great results through their Starbucks Rewards program. It’s a attractive and simple design that makes it simple and enjoyable to use.

The concept is straightforward – with every purchase users are awarded stars that can be’stick to a cup within the app. After a certain amount of stars are attained, the user is taken to the next level , where they will receive a free coffee or a small gift. Simple, yet effective.

6 Industry-Diverse Gamification Examples

Gamification is so integrated into the daily life of the common person that you may not be aware that you’re playing. Industries like these have significantly profited from the introduction of games in their products through increasing revenue and customer retention.

Health & Wellness

Do you earn an attractive little badge once you hit your fitness goal in the course of the day? or a star for keeping on track with your fitness routines? These are just a few examples of gamification at work. To improve the level of engagement and make mundane tasks more enjoyable The apps you use will reward you and motivate you to play more.


The topic of education is always hot issue. Games like collaboration points, goals, and badges are used extensively in the field of education to create an engaging environment that encourages learning while having fun.

Food and Beverage

Restaurants are aware of the significance of loyalty for their business. Similar to Starbucks restaurant owners, restaurants utilize games to develop appealing programs to retain customers and to make dining experiences more exciting.

Simple things like placing an order on your phone or playing on a tablet games while waiting for your food have drastically transformed the way people shop.


One of the most well-known features of taxi and ride-share applications is a live tracker that shows an actual car in which users can pinpoint precisely the location of their driver and when they’ll arrive. Similar to restaurants transportation companies have created various loyalty programs that encourage users to use their services more often and earn rewards.


Retail utilizes all sorts of engagement strategies and incentives to engage with its customers to increase brand awareness and boost sales.

From interactive quizzes, to incentivized games, loyalty programs and unforgettable digital experiences the retail industry is likely to have the most diverse collection of successful examples of how gamification can boost business performance.


While finance is a very important issue, gamification is utilized by numerous banks to improve their clients experiences. It’s used extensively to develop personal finance management applications that help their customers learn about their personal finances and help clients understand and better manage their cash flow.


Gamification goes beyond purchasing the most recent PlayStation. Even the case that you’ve never played video game before If you’ve been a part of this economic climate, you’re probably to be a gamer. This isn’t necessarily an issue. Contrary to what many parents are afraid to say that using games in a sensible way will result in increased interest and involvement from customers.

There is a way to utilize this to your advantage. If you own an app for fitness, a restaurant or retail company or anything else Gamification is a feasible solution for growth of your business.