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Why Monitoring Website Status Is Important

Monitoring your website is among the top essential tools to have to ensure that you have your website running smoothly and without interruptions. Webmasters spend the majority of our time online. Many of us who are online in the world are spending only a few hours sleeping!

Even the most vigilant webmaster can’t keep a close eye of their site 24 hours a day all year round. If you’re sleeping or doing something else, your website is online and isn’t it? It’s not easy to keep an eye on one website however when you’re a webmaster managing several websites, the task becomes even more challenging. This is why it is vital to ensure that you have an operational website that is available 24/7.

A lot of us have encountered websites that have been offline for days. Are they because the site’s webmaster did not care, or is it more likely they were unaware? Whatever the reason for the website being down and subsequently remaining down, it’s a disaster for the reputation of your business and online. While some of us may have snuck back due to professional curiosity, to look at the site later to check if there’s restored, the reality is that most of your clients will not be as lenient (or even interested!

On the internet, competitors are just an easy click away. It’s not necessary for your customers to walk just a few blocks away or even get into their car. As the capability to locate you first is now easier, as has their ability to leave. Research has shown that consumers who use the internet are less tolerant and loyal than bricks and mortar customers.

Retaining an existing customer on your website is much less expensive than buying another one! Therefore, the ideal scenario is for your website to go down, causing a negative impact on the relationship you have with your customers. However, it’s not just the fact that your customers are moving to your rival and their cash to worry about.

Search engines are engineered, at least in theory to offer users with the “best” users experience to those who visit websites looking for specific products or services. However, if your website is down every time a user from the search engine visits your website, what message is this sending towards the engine? The message is clear : this website is down frequently and you shouldn’t be promoting this site as strongly as other websites that offer similar products and services that are available every minute of the day! If the crawler for search engines can’t access your website, how will it crawl the content you’ve been crafting?

Thus, reducing website issues is crucial not only to ensure that your customers are satisfied and loyal, but also to keep your company’s image intact it is vital to ensure that you keep search engines too. In the end, if your search engine rankings drop, you’ll see fewer people visiting your site in the beginning!