There are at present 6.64 billion mobile phone users around the world (Newzoo 2022).
Furthermore, the number of users with a smartphone and make use of it to connect to the internet is growing constantly. What does this tell us?
If you’re not making use from mobile advertising, you’re losing massively.
Whatever type of business you run There are numerous benefits from mobile-based marketing. It opens up new customers and allows you to connect with your customers quickly and is cost-effective to mention just a few.
Are you contemplating how mobile marketing can help your company? Here are five important advantages of mobile marketing for 2022.
1. Instant and Accessible
According to Datareportal according to Datareportal, users spend around 40 minutes and 4 hours per day with mobile devices.
It’s a quite a lot.
They’re browsing their most-loved social media applications as well as checking their email playing games, or surfing the internet. They also do not leave home without their smartphones.
If you want to remain current, you have to be where consumers are – on their phones.
Accessibility is a crucial factor in the effectiveness for mobile advertising. It lets you connect with your customers anywhere and at any time. Additionally it’s the most efficient method to reach out to consumers and let your message be heard in a matter of minutes.
It’s important to remember is that in August 2022 62% of the web traffic was coming from mobile devices rather than desktops. We can anticipate that this percentage will continue increasing.
The issue on desktops is they will not receive your message for several hours.
The majority of people don’t work at desks for hours on end and they’re mobile. If you’re looking to get your message out quickly mobile marketing is better.
2. Lets You Reach a Global Viewers – and You can Segment It
In 2022 the world will be awash with billions of people. across the globe will have a mobile phone. If your goal is to reach out to a worldwide market using mobile marketing, this is the right way to go.
You can not only reach all of them You can also decide who you would like to connect with. I’m sure that you have a few preferences with regards to your audience depending on gender, age or geographical the location.
Furthermore, ad platforms are becoming more sophisticated with each passing day. Other popular targeting options include interests, hobbies previous purchase history and retargeting.
If you’re not sure about the target market You can begin broad until you can figure it out. Once you have identified your target, concentrate on that particular audience. Always test and improving and testing your marketing on mobile devices.
3. Multiple Marketing Channels are Available
This is the best part regarding mobile-based marketing. There are numerous methods and channels you can employ to connect with consumers.
Mobile Websites
The most obvious example is mobile sites. As I said before the majority of web traffic is generated by smartphones. It’s a convenient method of checking out any site on the go and find a brand that is new. The number of purchases through mobile devices has been increasing. It is predicted by many that it will soon outstrip desktop purchases.
It’s the reason having an accessible mobile website is essential.
Mobile Apps
As per App Annie App Annie, according to App Annie, 92% of Android mobile usage is in an app. This presents a huge advertising opportunity. One option is to place advertisements in mobile applications. You can also develop your own application. It makes shopping easy, make shopping more enjoyable for customers, and help increase brand awareness.
SMS Marketing
SMS marketing is the most widely-used form that uses mobile technology for marketing.
75 percent of people are content getting text notifications once they opt into. The text messages receive a greater percentage of response than email or Facebook and 95% messages are read in just a couple of minutes.
This alone should be enough to make you consider implementing your own SMS plan for your company.
QR Codes
Also, QR codes have become popular in mobile marketing.
Users can scan QR codes which will take them to a particular webpage with more details.
In-App Mobile Marketing
Advertisements that appear in games and mobile apps can be extremely efficient and get the attention of a huge number of people. This is another way to reach massive audience.
Other techniques for mobile marketing are email marketing and social media marketing. Push notifications, phone, and location-based marketing, etc.
4. Mobile Marketing that is Location-Specific
This is one of the major advantages that mobile marketing offers. You can target your customers by the location. This is a huge benefit for any company.
As we’ve mentioned earlier People are carrying their smartphones everywhere they travel. You can benefit from the ability to target geo-location on mobile phones.
This means that you can send out local-specific ads that are more relevant for the user. It is also possible to use geo-fencing. Geo-fencing sends out notifications and alerts, coupons or other offers whenever the device is in a certain area. This is also referred to as hyperlocal targeted.
It’s basically an imaginary fence around the site of your company. Or even around your competitors’ location (geo-conquesting).
An excellent example of how to succeed with marketing based on location can be seen in Whole Foods’ mobile campaign. It utilized geo-fencing as well as geo-conquesting.
The result was increased traffic towards their stores, as well as their Facebook Page.
5. Cost-effective
In comparison to traditional methods of marketing the mobile approach is much less expensive.
According to LOCALiQ the ad clicks that come via mobile devices are at least 24% less expensive than those that come from desktops.
Optimizing your website to be mobile-friendly and sending texts is much less costly than traditional methods of marketing.
It’s an enormous benefit, particularly for small companies with an enormous marketing budget. If you’re looking to reach out to more people for less of the cost of traditional marketing it’s the best way to take.
The creation of campaign elements is more simple on mobile devices. It is possible to limit the information that you can put in your content is limited because of the small screen dimension on mobiles. This makes content simpler clear, concise and more effective.
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