Skip to content

What can advertising agencies do for businesses?

Learn about how they work as well as its pros as well as cons in addition to how they will aid in helping your business expand with this guide.

One of the most important aspects a company must be aware of is their budget. It’s about what will be invested, how much is used and, most importantly, the amount of profit you earn. Advertising plays an essential role in the way you spend money and generate revenue. In the end, if your company doesn’t have advertising or promote itself, it won’t draw in customers or clients. However, advertising requires time and money, and they can be limited based on the budget you have set. An effective way to limit the effects of this is to hire an agency for advertising.

What is an advertising agency do?

Advertising agencies design, create and oversee the marketing needs of a company and could be accountable for the following duties:

Designing targeted marketing campaigns
Direction of content and creativity
Market research
Management of accounts

A marketing agency does not solely handle administration, but will also develop new and innovative ideas along with different strategies that they can work on. In certain instances the agency could even manage things such as promotion as well as other marketing requirements.

The advantages and disadvantages of working with an advertising agency

There’s pros as well as cons of hiring an advertising agency, and it’s essential to consider the options before you decide to engage an agency’s assistance in your marketing plan.


Ad agencies can save time and effort by contacting individuals to assist with off-line and online marketing as well as advertising
The top ad agencies possess a variety of connections, skills, and years of experience to offer
They bring a lot more value to the table, and the amount you pay in fees, you could earn in other areas.
The right specializations are crucial to success, and the ideal agency will offer the expertise you need.


If you go direct by going direct, you’re avoiding agency charges and thus making your advertising budget go further
They may not be familiar with your product or service.
You may not be their top priority, based on their work schedule, their client base, and the amount you’re paying.
A vision for an agency may not be compatible with yours

The higher the cost you pay for an agency for advertising the greater chance you’ll get one that will meet your needs.

The agency/client relationship and the client’s right to exercise

A partnership with an agency is a way to establish a relationship with a single purpose to achieve. To increase traffic and generate sales opportunities for the company which employs the agency. The business and agency are expected to reach an agreement whereby certain criteria and goals are achieved. It is crucial that the business and the agency agree with regards to the creation of content and various methods of advertising that could be employed.

The year 2014 saw a research study conducted by Rubin Postaer and Associates (RPA) into agency-client relationships revealed trust was the only issue where both clients and agencies were able to score the same. Tim Leake, SVP growth and innovation at RPA has made the findings of the study into a marketing campaign of its own, which was dubbed “The The Truth”.

In the process his work, he developed four pillars of truth which affected trust and ways to increase it.

Given that we’re communication businesses and we’re apathetic about communication
We must apply a bit of imagination to what we mean by the word “creativity.”
Risk is the risk.
We’re more adept at creating ads than we are at the business world.

For the four-point plan to improve trust between the agency and client:

Concentrate on inter-personal communication
Collaborate with clients to define and understand the role of creativity.
Help clients differentiate between “risky” as well as “different”
Make use of your business skills just as equally as you practice the art of advertising.

Advertising agencies: What are they able to do? do to help companies?

There are many different ways in which an advertising agency can be beneficial to your company, and they provide more than only contacts. Direct contact can help the company to cut costs, but the only thing you’ll have is your ideas and your opinion. A professional advertising agency will take a sly approach to your goals and will be capable of thinking outside the boundaries of the direction you may take. It will also provide an insight into the things you can promote and how to go about it. Here are some ways in which advertising agencies can help your company.

1. Experience

A marketing agency is able to share their successes and also when things might not have been as they had hoped.

The world-renowned advertising agency Ogilvy was established around 1850, through Edmund Mather before becoming Ogilvy & Mather in 1964 following the merger with an New York City agency that was established in 1948 by David Ogilvy. It’s a total of over 170 years of experience and expertise on each side of the Atlantic.

Experience is a factor you, as a business owner may not have as much. Your business may be a familiar one but getting your business recognized to the appropriate people is an entirely different type of knowledge, and an agency for advertising could be extremely beneficial.

2. Unique ideas

There is no doubt that regardless of what industry you’re in, you’re likely to be competing with other businesses and for many companies that you may be in a crowded market. This is the reason you’ll need an agency for advertising that is able to come up with original concepts to help get your business noticed and shine above others within your field.

3. Be aware of current trends

It is essential for your business to be aware of trends in advertising and what worked for you in the past might not be the best for you today. That’s what you’re basically paying an agency to accomplish. They’ll be able to spot the changing trends and help keep your business on the right track to can get the most value from the budget you have set for advertising.

4. Provide critical feedback

Feedback is essential and this could be deceived by focused on too many opinions that are coming from inside your company.

An agency for advertising is impartial and will give honest feedback, critiques and even share with you the results of their work and what’s not. Feedback is crucial since marketing and advertising could amount to a significant part of your budget which is why you’ll need to ensure you are getting the most of it.

5. You must work with you, not against you.

The final point is that an advertising agency will work with you and is not working against your. You are their client, and, as a result, they desire to offer the service that they promoted to help your company be noticed. Being able to have impartial individuals with you who have expertise in the field will allow you feel more confident of what must be accomplished.

As an owner of a business there are a myriad of things to be spinning and different specific areas that are required to know about and since marketing and advertising are an area that demands a lot of attention, it’s worthwhile to have the additional expertise available.


If you are considering using an agency to promote your company, you might be thinking that you could do the job on your own. What you lack is the expertise, and the time to comprehend the various strategies.

Even though you may wish to cut down on cost of the agency, it may be much more economical outsourcing this aspect of your business and make use of the expertise they possess. This is the reason why a lot of companies rely on advertising agencies instead of attempting to manage it on their own.