As the internet becomes more a part of our everyday lives, it’s vital for charities to keep up. Research shows the majority of people around the world prefer giving online, as well as online donations are increasing every year. It was up 21% by 2020 and has grown by an average by more than 32% over the past three years! It means that donors are moving online , and it’s time to too! Here’s what you can benefit from moving towards online fundraising:
Online Fundraising saves you time & money
Online fundraising integrates an automated process that will help you save time and money. Take a look at all the steps you need to complete when you receive your check waiting till the payment is made, wait for your check to be delivered and then wait for the check be delivered, enter it into the database and and then send an acknowledgement letter along with a tax-deductible receipt. The entire process is dependent on you to do the entire work.
Imagine that a donor donates online. The donation is instantly entered into your database, and an automatic thank-you and tax receipt is sent out without having to lift a finger. This is the great thing about online fundraising! It’s all automated. There is no more manual entry into spreadsheets. This reduces overhead expenses and lets your business concentrate on the task at hand.
You will get more accurate data and reports.
Because the best fundraising platform is a streamlined process, you will have instant access to your information. You can monitor in real-time your funds that are deposited and create reports that give you a complete information about the fundraising effort. Automating entry reduces the chances of human errors. There is no more chance of not entering a zero, or making an extra zero when making contributions. Better data and better reporting lets you more easily distribute your money to your projects.
Online Fundraising improves donor relationships
Giving online can reduce the hassle for you and your supporters and help make it straightforward and simple for them.
Donors do not have to stress any longer to find their checkbook, envelope, or stamps to show their support for your organization. They can donate to your cause at the convenience of their homes or anywhere with the help of mobile phones.
They will also receive a thank-you note and tax receipt, all in real-time. Your relationship is built from at the time they donate. In addition to their contribution and receipt, but you also get their contact details, which means you can begin to build relationships as soon as you receive their information.
Online fundraising expands your reach
Making your fundraising online gives anyone in the world that has internet access the chance to be part of your cause. This lets you expand the number of donors you have. It is no longer restricted to meeting your donors face-to-face or even have their addresses to ask for their address (as you do when you mail direct mailers). In addition, with Crowdfunding as well as Peer-toPeer raising funds (where your donors raise money for you) increasing in popularity providing online fundraisers is crucial. Giving your donors the option to raise funds for you online implies they’re increasing your donor base! When they contact their networks, you’re in the process of automatically entering donor information into your database, and sending thank you emails and tax receipts, with little effort.
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