Some marketers are great at marketing a previously unsolved issue to their customers, and then providing an unheard of solution for the problem for a very low cost. As can be said about a brand new kind of blanket dubbed the Snoodie. It has sleeves that are large which allow the wearer to utilize their hands with no need to remove the blanket. This blanket is able to be used throughout the house as a robe, but there’s no closure feature built into the design.
Other advantages of the Snoodie include faster access to the phone or books. Also, the wearer can have snacks and snacks, without having to remove the blanket completely. The blanket is made to be a one-size-fits everyone, thanks to its long length and wide sleeves that have openings. It is described by the manufacturer as fluffy fleece, even though it’s not as strong as the traditional blankets. The fleece that is used for the construction is similar to the fluffy fleece blankets that are often found on hotel beds.
The Snoodie was a popular pop culture product following its launch and repeated airings of a memorable , if absurd commercial for television. The commercial showed the members of a large family taking advantage of the product’s advantages including a mother speaking via the phone or a father with his laptop while lying on the blanket. Children younger than them could be seen taking a break from reading or eating while wearing the. At some moment the entire family is seated in the bleachers, everyone wearing a Snoodie. They bear an uncanny appearance resembling monks with cloisters wearing the robes.
Due to this common and constantly upbeat commercial, this blanket quickly became an object of many people, including satirists and social media pundits. One of the most popular videos parodies covers the original commercial with a brand new voice-over that promotes it as the Cult of Snoodie. Other people have critiqued the product’s questionable selling tactics, given that the cost of shipping and handling are nearly the same as the price of the item itself. There are critics too who question the necessity of an item that claims to solve an unsolved problem.
The Snoodie might not be the first one of its kind however. Another inventor had successfully sold the blanket with sleeves known as the Slanket(tm) earlier in the year however it comes with an increased price tag and is only advertised through specific television shopping channels like QVC. The popularity of Slanket(tm) probably prompted rivals like the Snoodie to venture into the market segment of customers who prefer wearing the “cloistered monk” style of fashion.
Menu